Undoubtedly, the Saas industry is flourishing and has reached more than $76 billion. With the volume of smart SaaS [software-as-a-service] entrepreneurs available, it is essential for taking steps to make your product stand out.
The majorities of SaaS platforms focus on top-line revenue growth and lead generation. They often depend on closing deals based on price and features rather than highlighting the software’s selling value and solution. It is time to refine your SaaS marketing strategies for reducing customer churn levels, optimizing pricing, and enhance subscription base.
Before you plan a SaaS marketing strategy identify your target customers’ persona, completion, and unique selling point. It will also allow you to craft a Walnut product demo accurately. You can read about how to create an optimistic sales demo on the SaaS Heaven blog.
Effective SaaS marketing strategies
SaaS content marketing
Potential customers interested in a new Saas Product may be actively looking for a suitable solution. They look for features rather than results. Create relevant and quality content that answers their issues. The content has to be search engine optimized for enhancing your visibility. You will need to create good, persona-driven content, which is keyword optimized as well as offers value to prospects.
Invest in PPC or paid search
If you desire to get quick traffic then choose paid search. Choose branded search terms that bring in clicks. Create attractive and engaging ads that convey product messages. Repeated testing helps to enhance your ads conversion rate. Create several ad copy variations, do thorough keyword research, and monitor metrics. Experiment until you uncover an ideal combination.
It is similar to word-of-mouth. Current customers recommend your SaaS product to anyone they know and even share it on social media platforms like LinkedIn. It creates brand awareness and attracts qualified leads as word of mouth from a trusted source is sufficient.
Get your SaaS product on a variety of reliable review sites It helps to increase site traffic. A presence on different review sites helps to offer social proof as well as convince potential clients of your business viability.
Offer free trials
According to a study, more than 62% of the SaaS companies receive 10+% of their sales from free trials. Make sure that your free trials have an easy sign-up process without the need for a debit or credit card. Risk-free trials have been gaining popularity because customers have to pay only if they find the product suitable. You can even offer a discount to sign up for paid subscription within the trial period.
Be clear about pricing
Several SaaS businesses focus on gaining prospects’ interest in the product before showing the service cost. It can hinder client acquisition because a lack of pricing transparency can be frustrating. Some prospects leave the website if they cannot see the cost. They feel suspicious even if your marketing efforts are high level. Be clear about the service cost!
For customer retention, deliver exclusive service!