When it comes to SEO, there are many best SEO tips and tricks that you can implement. SEO is all about using the right words and providing relevant information to your target customers on your website.
Provide useful product or service information:
Think about what kind of information will be useful to customers when considering your offer. This may include your selection of products or services. Make sure this information appears on your website to give visitors a full understanding of what you offer.
Enter details about your business:
You can add “About Us” information such as your contact information, description of your business and the country where you do business (if applicable) if you have a physical location; specify the store address and business hours.
Review photo and video tags:
Search engines may not always interpret images or videos in the same way that people do. So it’s important to use words to help search engines understand these items. This also helps users with disabilities. Let’s say you have a picture of a yellow raincoat on your site. Instead, name the photo file “photo1,” “IMG 4583,” or whatever name your camera automatically saves. Try labelling the photos as “Yellow raincoat” or another name that conveys the same meaning.
Use a description that your potential customers can relate to:
Suppose you know that people often come to your children’s clothing store to look for products that have a specific colour or style. When you list products on your website, include this type of description. For example, a sweater’s description might read: “This sparkly purple unicorn sweater is perfect for fall nights.”
These four SEO tips and best practices are all examples of basic steps you can take to improve your website. You are making changes that will help potential customers and search engines better understand your business.